How do I schedule content?

Creator Studio, then Schedule, lets you plan posts to publish at a set time instead of the moment you write them. Scheduled posting is a Lite plan feature and up. Pick the time using your dashboard's engagement heatmap: publishing into your audience's active hours is the easiest win in the whole studio.

How it works

1. Create your post as usual, or start from the Schedule screen in Creator Studio.
2. Instead of publishing immediately, set the date and time it should go out.
3. The post publishes itself at that moment, whether or not you are online.
4. Until then it stays editable in your schedule: change the time, rewrite it, or delete it.

Why schedule at all

• Timing: the engagement heatmap shows exactly when your audience is online. Scheduled posts let you hit those windows even when you are asleep or at work.
• Consistency: audiences reward rhythm. Batch-write on Sunday, drip-feed all week.
• Sanity: creating and publishing become separate jobs, which is how professionals avoid posting half-finished work at midnight.

Scheduling posts requires the Lite plan or higher. Streams are scheduled separately from the Go Live screen, where you can announce a stream in advance.